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Gold Challenge launches your chance to be part of London 2012's sporting legacy


Adults across the country can now sign up to Gold Challenge, which is harnessing the inspiration of a home Olympic and Paralympic Games to give everyone the chance to be part of the sporting legacy.

This independent initiative challenges individuals and teams to take part in multiple Olympic and Paralympic sports, while raising money for their chosen charity.

BBC presenter Konnie Huq and Gold Challenge founder, Dan Thompson, joined a host of Team GB Olympic and Paralympic hopefuls, over a hundred leading charities, governing bodies of sport and Hugh Robertson MP, the Minister for Sport and the Olympics, at the Olympic archery venue to launch this key part of Places People Play, the mass participation legacy plans for London 2012.

The programme aims to bring to life the fun of learning a new sport and improving your skills under expert tuition at the same time as raising money for charity.

“My vision for Gold Challenge is twofold; to inspire people of every age and physical ability to play sport, and raise significant sums of money for charity,” said Dan Thompson. “By harnessing the growing excitement around London 2012, we are in a unique position to deliver these two objectives. We are privileged to be working alongside some very high profile partners and with their support, I am confident that the Gold Challenge will be an outstanding success and a truly UK wide project.”

Gold Challenge is supported by Sport England, the British Olympic Association and ParalympicsGB, and is a call to action for people who are looking to challenge themselves as an individual, part of a team or as part of a corporate programme. Over 100,000 people are anticipated to take part, reaping the benefits both personally and for their chosen charity.

Through Gold Challenge, it is hoped that £20 million will be raised for charity by the end of 2012.

"Gold Challenge is the chance for people across the country to be part of the mass participation legacy,” said Sport England’s Chief Executive, Jennie Price. “There’s nothing quite like the challenge of raising money for charity to get people off the sofa and onto the pitch, track, sports hall or into the pool. Add the inspiration of London 2012 and you have an incredible way to really boost sports participation. Sport England is working with Gold Challenge because we want everyone to play more sport."

“We want to ensure that people have as much opportunity as possible to get involved in sport, and Gold Challenge will help do exactly that,” said Hugh Robertson MP. “This is an important part of our Places People Play legacy plan, which will deliver on the bid pledge to use London 2012 to get more people playing sport.”

Participants can personalise their activity on the Gold Challenge website, decide which sports to take on, whether to take part as an individual or team or even as a business.  They can also choose which cause they want to help raise money for from one of over 100 charities.

The Gold Challenge website provides a helping hand by providing key information guides on the different sports and also a ‘Gold Challenge Tracker’ where participants can upload their progress and success and benchmark performance.

To find out how you can use Gold Challenge to be part of the London 2012’s sporting legacy, you can visit their website and get stuck in