Millions Inspired in first year of This Girl Can
It was around 7.45pm on Monday 12 January 2015. Our nerves jangled as we sat waiting for the ad break in Coronation Street. The moment came and went. We waited. About 10 seconds later, Twitter exploded as people declared their joy at witnessing cellulite, jiggling flesh and real women exercising on TV. This Girl Can was born.
The campaign itself went viral, but it was always about changing behaviours so that more women and girls were inspired to be active.
So we're over the moon that new statistics reveal 2.8 million 14-40 year old women say they have done some or more activity as a result of This Girl Can, with 1.6 million of these having actually started exercising.
"Women of all shapes, sizes and ability should feel able to exercise and play sport"
Jennie Price, Sport England's chief executive
"These new figures show This Girl Can is not just being talked about, but is also changing behaviour," says Jennie Price, chief executive of Sport England.
"But the job is far from done. With a gender gap of 1.73 fewer women playing sport compared to men, we need to keep getting the message out there that women come in all shapes and sizes and levels of ability, and they should all feel able to exercise and play sport."
Other findings published this week reveal the This Girl Can films have been viewed 37 million times on the campaign's YouTube and Facebook channels alone, and 540,000 women and girls have joined the ever growing This Girl Can social media community.
Here in Cornwall we'd love to know what impact This Girl Can has had on you or those close to you.
Want to take part in female only activity? We have some great opportunities here in Cornwall such as Netball and Squash - just click here to find out more!
Plus keep an eye out for more This Girl Can activity on International Womens Day, Tuesday 8th March 2016!