Coronavirus, an update from Active Cornwall

Opportunity to increase cricket participation and generate income

Last Man Stands Cornwall

An exciting new business opportunity has arisen in Cornwall in the form of an innovative cricket scheme.

Last Man Stands (LMS) is a global amateur 8 a side Twenty 20 cricket game played over approximately two hours, supported by the England and Wales Cricket Board (ECB). They are currently working to expand the format across Cornwall and are looking for investors to purchase the franchise.

Offering an exciting and easily accessible format of cricket, the franchise business model has proven to be an excellent vehicle for not just increasing participation in cricket but for also generating income.

What are the benefits for investors?

  • Proven business model
  • Quick return on investment
  • Revenue streams include team sign up, match fees and sponsorship
  • 100% of local sponsorship income goes to the franchisee
  • Use of unique global, national and local ranking system and brand
  • Use of LMS website to organise and promote leagues
  • Flexible work commitment
  • National ECB and LMS promotional activity
  • Established regional, national and world championships
  • Increased cricket participation in the local community

What support will you get?
When you join LMS you will receive:

  • Support from ECB locally and nationally to grow the leagues
  • Merchandise and Marketing start up pack
  • The LMS Operations Manual
  • Access to the LMS sports management system
  • Your own home page on the global
    LMS website
  • An LMS e-mail address
  • Training manuals
  • Operational documents such as the copyrighted LMS Score Sheet
  • Full and half day training courses
  • Centrally purchased insurance and supporting information

If you would be interested in discussing the possibility of purchasing the franchise to run 'Last Man Stands' in Cornwall, please contact Ally Jarvis, Participation & Volunteers Manager at the ECB, on: 07776 445533 /



LMS allows cricketers of all standards who have time constraints to enjoy a fast paced game and to compete in a professionally organised league run by people with a passion for sport. LMS has been very successful in attracting new and past players back to the game of cricket.

LMS leagues are very accessible and open to everyone. Teams don't need their own ground or formal club structure to enter a league. All they need to do is register a team online or call the local league manager. LMS also caters for players who don't have a team but are keen to get involved. These players can register online and teams who are short of players will be able to contact them. The LMS league managers also facilitate this process.

A unique selling point for LMS is its global ranking system. The LMS website stores and displays all teams and individual profiles with full career history, global batting rankings, bowling rankings and global team rankings. This ranking system enables a player in Southampton, for instance, to compare his or her online world ranking to mates in other cities around the world (e.g. London, Manchester, Johannesburg, Dubai, Auckland or Sydney). LMS is an international game and a world championship with teams from all over the world was held on the Gold Coast in Australia in 2010 and the second in South Africa in 2012.