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£14,000 Sportsmatch funding for Mine's a Swim project

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Mine's a Swim, a project set up by the Cornwall Aquatics Action Group, has been awarded a grant of over £14,000 through Sport England's Sportsmatch programme.

Sportsmatch funding is awarded to not-for-profit organisations that have already secured sponsorship to deliver new community projects to grow or sustain participation in sport.

The Mine's a Swim project qualified after receiving an initial grant of £28,000 through the Kellogg's Swim Active Scheme.

The two year project aims to develop community cohesion, address issues associated with living in rural areas, as well as improve the participants' health and confidence. It is hoped that a further 600 people per year will participate in aquatic activities as a result of the scheme.

James Clarke, Senior Community Leisure Officer (Mid) for Cornwall Council, said: "The Sportsmatch award is great news. This will allow the Mine's a Swim project to hit a wider geographical area and target more people."

Bruce Learner, Head of Partnership and Corporate Responsibility for Kellogg's Europe said, "I'm really pleased that the Sportsmatch funding has been secured for this project because it means we can do a lot more together than we can individually.

"If we can encourage more people in these communities to get active through swimming we can help improve quality of life, help people stay healthy and ultimately reduce the cost of ill health."

For projects interested in securing a grant for their community project, the closing date for the next funding opportunity provided by Kellogg's and the ASA is 1st December 2011. More information can be found at

Minor changes made to the Sportsmatch scheme now mean that more clubs can benefit from funding. Where in previous rounds it was only open to clubs who had obtained new sponsorship deals, funding is now available to clubs with existing relationships with sponsors as long as it is for new projects. These changes recognise the hard work done by sports clubs to maintain relationships with local businesses. The scheme matches eligible sponsorship pound for pound, up to a maximum value of £100,000.

Find out more about Sportsmatch here: