Sport England's new strategy is here!
We'll spend £250 million over four years as part of our new strategy to support grassroots sport.
More than one in four people in England do less than 30 minutes of physical activity a week. But research shows that those who do the least activity stand to benefit the most, even if it's just small changes like gentle jogging, swimming or playing rounders in the park.
As well as continuing to support people who already play sport, there will be a much greater emphasis on groups who are typically much less active such as women, disabled people and those from disadvantaged backgrounds.
This feels like a watershed moment - it's a long-awaited directional change in strategy Nick Pearson, chief executive of parkrun Global
The strategy will help deliver against the five health, social and economic outcomes set out in the Government's Sporting Future strategy.
Key features of the new strategy are:
• Funding to get children and young people active from the age of five outside of the curriculum.
• Working with the sport sector to put customers at the heart of what they do, and using the principles of behaviour change to inform their work
• Piloting new ways of working locally by investing in up to 10 places in England - a mix of urban and rural areas
• Investing up to £30m in a new volunteering strategy, enabling more people to get the benefits of volunteering and attracting a new, more diverse range of volunteers
• Helping sport keep pace with the digital expectations of customers
• Working closely with governing bodies of sport and others who support people who already play regularly, to help them become more efficient, sustainable and diversify their sources of funding.
We have also simplified our approach to funding, reducing the number of investment programmes from more than 20 down to seven.
Our chief executive Jennie Price says: "In the next four years we're going to dedicate more time, expertise and over £250 million to tackling inactivity.
"We will be the single largest national investor in projects for people to whom sport and physical activity is a distant thought, or not even on their radar."