19 professionals have started their journey to becoming This Mum Moves Ambassadors

19 professionals in Cornwall have started their journey to becoming This Mum Moves Ambassadors (Active Cornwall, maternity health, fitness industry, parenting charity, local authority). We will support them in their role to start conversations with pregnant and post-natal people, raise awareness through social media and deliver the 1-hr ‘This Mum Moves Awareness Session’ to their colleagues – creating a greater network of professionals who advocate for physical activity across Cornwall.

We know that women frequently come into contact with a range of professionals during pregnancy and following childbirth, but research has shown that there is a lack of clear and consistent physical activity information which often leads to women turning to informal sources for guidance or stopping activity completely.​

​We also know that inactivity during pregnancy puts women at risk of continued inactivity which means that they will be losing out on many of the physical and mental health benefits assorted with an active lifestyle. There is also a correlation between activities of mum and behaviour of child. ​

​Pregnant or post-natal people face many barriers to physical activity due to: gender, social and economical deprivation, possible development of long-term health conditions due to pregnancy, personal priorities and lack of specialist support and opportunities. ​

​That’s why we want to support a healthy system across Cornwall to improve the physical and mental wellbeing of pregnant women and new mums by reducing the decline in physical activity levels during and after pregnancy.​

Why This Mum Moves?

TMM is an educational programme which aims to empower women to make informed physical activity choices throughout pregnancy and beyond by providing professionals with the tools to discuss physical activity during the childbearing years

The programme has been co-produced by women and professionals, piloted in five areas of England, and evaluated independently over the last three years. 

From 2022, the programme is being delivered in partnership by the Active Pregnancy Foundation (APF) and Institute of Health Visiting (iHV).

We’re very excited to be on this journey and hope that this is just the start of improving support, opportunities and access for pregnant and post-natal people to be active at such a crucial time in their lives.

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