The importance of Live Longer Better in Cornwall

What is Live Longer Better?

Live Longer Better is a national network of Active Partnerships, led by Sir Muir Gray and managed by the Active Partnerships National Team

  • Network objectives strive to develop a new culture:
    • From care to enablement, using physical activity as the driver to increase healthspan for older adults
    • To enable people to live longer better
    • To reduce the need for health and social care
  • The network is a Community of Practice and Learning: sharing a common concern, examples of projects, exploring ideas and building understanding of enabling an active ageing local community
  • Striving to deliver change through building networks; challenging stereotypes, negative language and culture; and creating new opportunities to increase activity and improve wellbeing

Why is Live Longer Better important?

Population ageing¹:

People aged 65 and over will increase by almost 5 million (40%) over the next 20 years from 12.2 million currently:

  • 19% of the UK population was aged 65 or over in 2019; an increase by 23% between 2009 and 2019, (whole UK pop. only increased by 7%).

By 2043 people aged… 

  • 65+ will make up 24% of the population (17.4m people).
  • 75+ is projected to rise from 8% in 2018 to 13% in 2043.
  • 85+ is projected to rise from 2% to 4%.


  • Frailty is a distinctive health state related to the ageing process in which multiple body systems gradually lose their in-built reserves. Around 10% of people aged over 65 years have frailty, rising to between a quarter and a half of those aged over 85 years.
  • Frailty is generally characterised by issues like reduced muscle strength and fatigue (it is not the same as living with a LTC). 
  • Around 10% of people aged over 65 live with frailty. This figure rises to between 25% and a 50% for those aged over 85.

Long-term conditions³:

  • By 2035 there will be higher proportions of people aged 65+ with multiple chronic conditions.
  • Multimorbidity is common: 62% in over 65s and 81% in over 85s.
  • Those with 4+ conditions will double by 2032.


  • Estimation of global prevalence of dementia in 2019 – forecasted prevalence 2050:  increase from 57.4m cases in 2019, to 152.8m cases in 2050.  
  • In the UK, predict a 75% increase in dementia

The focus needs to extend beyond an ageing society towards a longevity society with an increased focus on healthy life expectancy which requires a shift from intervention towards preventive health⁵.

Join our Revolution

Recent research by UKActive (June 2021) explored existing provision to support over 55s to be physically active and asked older adults about the extent to which which these offerings meet their needs and wants.

The findings informed a set of specific recommendations, which include:

  • Make it easy and accessible​: different times throughout the day; bookable online and in person.
  • Focus on strength​: offer activities that maintain and build strength as early as possible 
  • Create and build atmosphere​: make it welcoming and inclusive, with a focus on building confidence.
  • Make it social​: maintain and increase socialising opportunities for older adults to support physical, mental and social health, improve experience and drive attendance.
  • Prepare the workforce​: Build people skills as well as skills to support older adult’s specific health and activity needs. 
  • Make it ability specific​: Stop categorisation of offerings by age and focus on categorisation by ability or intensity. 
  • Make communication and promotion clear​: enable people to make informed decisions based on their physical activity needs and desires.
  • Build in post-pandemic support​: consider the changed physical and mental health needs of older adults brought about by Covid-19 and lockdowns.

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